Pokemon Go, the Augmented Reality(AR) mobile game that single-handedly rocked the world for about a month or so is now slowly starting to fade away among the competition. According to the report provided to Bloomberg by Axiom Capital Management, the game is steadily facing declination which is a worrying factor for its developers.
Back in the month, the AR focused game nearly topped out each and every competitor including Facebook, Twitter, Snapchat, and Tinder in a matter of a day. But now the investors and executives of those companies could pretty much breathe a sigh of relief.
According to the Senior Analyst Victor Anthony, since the launch of the game in July the investors from those above mentioned companies had concerns over the declination of users which were pretty much distracted from their mobile-focused apps.
The enthusiasm and thought about the potential of Pokemon Go(and Augmented Reality game) was so high that it pretty much skyrocketed the financial performance and shares after the app was launched in the U.S.; alongside many people claiming it to be the future of gaming. Whilst, the game was even not launched in most of the region including Nepal, the craze regarding the game made most of the people find various ways to install it on their phones. Provoked by such behavior, Niantic Lab – the company behind the game banned it geologically(update: the ban has been uplifted in Nepal and India).
As per the report and data from SurveyMonkey, Sensor Tower, and Apptopia it shows that the Pokemon Go’s daily active users, time spent, and engagement of people are pretty much declining from its peaks.
The declining trend will definitely decrease investors’ concerns regarding the impact and usage of Pokemon Go game over the apps like Twitter and Tinder. If the decline keeps lasting long over time, this would not only affect the popularity of the Pokemon Go game, but also Augmented Reality in general.
The new chart from Google Trends also clearly shows that the interest over Augmented Reality is pretty much fading away, while people are getting more interested and attracted towards Virtual Reality. We think that the downtrend regarding Pokemon Go will remain as it is until unless the company decides to implement untried features and add more varieties to the game.