Daraz 11.11 is the biggest 24-hour online sale campaign organized annually in Nepal on the 11th of November. And the company has reportedly held the most successful 11.11 ever this 2020.
Within the first hour of the campaign launch, Daraz registered sales worth NPR 2.52 crores, a 60% increase from last year’s first hour. In addition, Daraz reported 5.2 lakh users during the entire one day campaign. The campaign also reported significantly higher numbers in online pre-payment via wallet and bank card taking up 45% of the total sales.
To put in numbers, more than 7000 sellers participated in 11.11, selling to 27 different cities across the country, exceeding sales numbers significantly compared to last year’s 11.11.
Similarly, 23% of total orders during 11.11 were generated by SMEs that went online during the pandemic facilitated by Daraz’s Sahayatri stimulus package.
Lino Ahlering, Managing Director at Daraz Nepal stated, “Despite the challenging situation in the country, we are very glad to have successfully organized 11.11 for the third time here in Nepal. Once again we could bring something positive to shoppers but also to sellers across the country. Considering the economic situation, sales events like 11.11 can majorly uplift small and medium-sized businesses giving them a platform to sell while ensuring customers can fulfill their shopping needs safely.”
He further added, “This year’s event garnered even more users, more sellers, more buyers, and faster deliveries than the last two years with the first 11.11 order being delivered already at 8 am the same day. Daraz is now making sure customers get their orders delivered in a timely and safe manner for which the company has hired 700 additional delivery personnel.”