Vivo and ZEISS have agreed on a long-term strategic partnership to collectively promote and develop ‘breakthrough innovations in mobile imaging technology’. The upcoming Vivo X60 series will come up with the first “Vivo ZEISS” co-engineered imaging system.
Vivo and ZEISS will be establishing the Vivo ZEISS Imaging Lab as part of the collaboration agreement, which is a joint Research and Development program to innovate mobile imaging technology for Vivo’s flagship smartphones.
The strategic, multi-faceted collaboration is designed to allow Vivo, one of the largest global smartphone makers with deep consumer insight and integrated imaging capabilities, and ZEISS, a global leader in optics and optoelectronics and a pioneer in the field of professional and mobile imaging, to build on each other’s strengths and advance mobile photography technology.
Moreover, the companies will be launching the “Vivo ZEISS Master Photography” campaign thereby promoting the Vivo ZEISS co-engineered imaging system as well as inspiring users to enjoy their creativity with Vivo’s flagship smartphones.
The Senior Vice President and CMO of Vivo, Spark Ni said, “Through the partnership, ZEISS imaging technology will be enjoyed by much more consumers. Based on the synergy and complementarity of optical expertise and new digital technologies, Vivo and ZEISS intend to make the strategic collaboration a starting point to create new opportunities for mobile imaging, enable more creativity, so as to support the long-term and healthy development of the entire industry.
Similarly, Joerg Schmitz, Head of ZEISS Consumer Products stated, “The partnership between Vivo and ZEISS is all about mobile imaging. The breadth of ZEISS’ decades-long expertise with optical technologies and imaging will enable Vivo to enhance the imaging performance of its flagship smartphones.”
Vivo believes to have gained a deep understanding of consumers’ differentiated needs through comprehensive research. The company is said to develop generations of mobile products favored and trusted by consumers. Hence, it considers imaging innovation to be one of the most critical areas for serving consumers’ needs in the long term. To date, Vivo has established image R&D centers globally employing more than 700 R&D staff.