Carl Pei, after parting ways with OnePlus has said that its new brand, Nothing, will hit the market with a pair of wireless earbuds later this summer. The device is set to be the startup’s first product, with many more to arrive later in 2021, as per Bloomberg. Earlier this year, the company went to a funding round with major investors and known personalities backing up the company. One of the most notable ones is Alphabet’s venture capital, GV, which was known as Google Ventures.
“We’re building an ecosystem of smart devices,” Pei said Bloomberg in an interview. “We’ll start with simpler products, wireless earbuds. We’re going to have multiple products throughout the year, not just audio products, and eventually, we want to build it so these devices talk to each other.”
Ironically, the company’s first product will directly rival OnePlus Buds, among many, and investors like GV have full faith in the brand, with GV’s general partner Tom Hulme mentioning that he has high confidence in Carl’s global mindest, and Nothing will be a brand that will not only enjoy commercial success but also have a meaningful impact on the consumer technology market.
Nothing, which was unveiled last month, had showcased some influential investors backing the company, including the likes of Reddit CEO Steve Huffman, YouTuber Casey Neistat, former Apple executive Tony Fadell, and Twitch co-founder Kevin Lin. At that time, we were unknown about the brand’s portfolio, now it seems like Carl Pei is going head to head against his former company.
While wireless headphones are a safe way to kick off a brand, it’s still unknown if and when they will dive into other consumer electronics products. Nonetheless, we will get to see something new and exciting in the coming days.