Xiaomi will soon discard its Mi branding as we come towards the end of Q3 2021. Xiaomi launched the first-ever smartphone under the Mi lineup in 2011 as Mi 1. However, it was never the case in China where it was always called Xioami.
Xiaomi’s official press release in this regard states, “This change will unify our global brand presence and close the perception gap between the brand and its products. This change may take some time to take effect in all regions. With introducing the new brand identity, two distinct product series will sit beneath the parent brand. Xiaomi products represent the pinnacle of technology and offer a premium experience. Redmi products bring big innovation at a more accessible price point and are aimed at a younger audience. Our updated logos reflect this differentiation, with both the Xiaomi and Redmi logotypes under the parent brand logo. The product series naming convention — Xiaomi and Redmi — will also be applied to our ecosystem and IoT products over time.”
Xiaomi released Mix 4 and the new Pad 5 line earlier this month, both under the Xiaomi moniker, though it announced the complete termination of Mi branding only today.
Earlier, a Xiaomi GM said that the physical Mi Stores will be called ‘Xiaomi Stores’ with an announcement expected to be made amid the Xioami event scheduled on 15 September. Xiaomi is also expected to announce the new 11T lineup with 120Hz displays, a flagship-grade processor, and 120W fast charging support.
