Daraz is riding the wave of success as it once again carves its name in the history book — the company sets a new sales record during its 4th 11.11 Sale. The firm served around 7 lakh Nepali online consumers within 24 hours and generated more than a whopping 36 crore of sales, which marks this iteration as Nepal’s biggest one-day shopping event ever.
The astounding figure further with the company selling products worth around NPR 6 crore within the first hour of the campaign — it’s a 130% increase in comparison to last year’s first-hour record. The 11.11 sale also got more online payers as more than 50% of sales were done using online pre-payment via wallet and bank card, which is again more than last year’s number.
Daraz also says that from thousands of businesses that generated sales during 11.11, around 55% signed up on Daraz right during the pandemic, which says a lot about Daraz’s effort to put more emphasis on SMEs. Bjarke Mikkelsen, CEO, and Founder of Daraz Group said, “We are delighted with today’s results. It underlines the strength of our marketplace where customers trust the quality of products that they purchase on Daraz, and it illustrates how SMEs are able to unlock the online potential of their business.”
Daraz, though is not only focused on sales numbers as the firm is now fully occupied with delivering the orders placed during the campaign with more than 1,000 additional delivery riders alongside 7 logistics partners.
Speaking on the sale’s success, Lino Ahlering, MD of Daraz Nepal, said, “We are extremely glad to achieve such a milestone with all our partners. I also want to really thank all our customers for the immense trust and loyalty. 11.11 is the outcome of a full year of hard work and its a moment of pride for all of us to host such a record-breaking campaign. Now our entire focus is on ensuring our customers around the country are getting their orders as fast as possible. With the significant investments undertaken into our logistics infrastructure we are very confident that we will deliver on our promises, making it not only the biggest 11.11, but also the one with the best experience so far.”
With online shopping yet to hit its peak, Daraz is seemingly investing large resources to be a part of it, which is a win-win situation for all parties involved. As more deals and offers are on the way, what do you guys think about it? Did you buy anything at the 11.11 Sale?