Promotional banners and flags are a cool means for spreading the word about your business. These simple marketing tools are incredibly effective when it comes to brand promotion and can lead a lot of future clients towards your brand.
Let’s see why brands prefer these accessories so much.
- They Have Stood the Test of Time
Promotional flags began gaining popularity back in the sixties. Needless to say, their popularity has increased manifold since then. As for custom promotional banners, there’s evidence of them being used even in ancient times by administrators and businessmen alike. Clearly, the humble banner has stood the test of time as one the best means of conveying messages!
- Promotional Flags and Banners Add to The Fervor of Outdoor Events
While banners are ubiquitous, you must have noticed arrays of colorful flags being employed in outdoor events like exhibitions or motorsports. In fact, it is hard to imagine any of these events without them. Together with custom tents, promotional flags boost the look and feel of outdoor events, making them more colorful, fun and catchy to visitors.
- Powerful Brand Promotion Tools
Both banners and flags are powerful brand promotion tools despite their simple design language. Brands use them to popularize their names and slogans, and thus increase their market footprint. Customizing a banner or a flag is a breeze and this is the main reason behind their immense popularity as marketing tools.
- Affordable and Long-Lasting
Custom promotional flags and banners are generally made of PVC, an incredibly durable and cost-effective material. PVC is naturally waterproof, so there’s no question of a banner or flag getting damaged by the rain. The material is also fire resistant, meaning it won’t be the cause of any untoward incidents in large outdoor events.
PVC does have a tendency to lose its sheen under prolonged exposure to UV radiations, but this can be taken care of by coating it with polyurethane (PU). PVC is also inexpensive, meaning accessories made out of it are extremely affordable.
- Wide Variety of Iterations Available in The Market
These days you can buy all sorts of different banners and flags from the market. For instance, flags come in varieties like feather flags, pennant strings and teardrops. As for banners, you have things like pull-up banners, pop-up banners, display boards and so on.
Now that we have discussed why flags and banners are so effective and popular, let’s see how you can set up your personalized accessory for maximum impact in terms of brand promotion.
- The Perfect Color
If you are a brand owner, you already know the importance of having brand colors. One of the factors that lend a brand its uniqueness is, of course, a unique color scheme. Make sure you choose a set of colors that carry the essence of your brand and appeal to your customer base. Use the same colors on your promotional banners and flags.
- A Suitable Logo
What’s the first thing that people notice about a brand during any promotional activity? The answer is, the logo. It is imperative to have a logo that people can associate with. While it is important to go for a catchy logo design, make sure it doesn’t look too complicated to the average customer. People should be able to easily associate with your brand logo.
There are numerous stories about how impactful logos have been to the success of various brands. Once you have homed in on the perfect logo for your brand, ask your accessories maker to print it on your promotional materials.
- A Clear Message
Always use large and legible fonts on your flags and banners to print slogans and messages. Use text that isn’t difficult to understand or offensive. Keep in mind the preferences of your niche customer base before going about printing slogans.
- Double Sided Flags or Single Sided Ones – What to Choose?
It’s best to go for double sided promotional flags in outdoor events because unlike most banners, both sides of a flag are visible. Besides, these accessories aren’t expensive. In fact, they are great value for money and help you maximize your budget.
- A word on printing techniques
A variety of different printing techniques are used to print custom promotional banner and flags. The most popular ones are the following:
- Sublimation printing
- Thermal transfer foil printing
- Screen printing
- UV printing
Of late, UV printing has seen a surge in popularity due to multiple reasons.
- UV light is cool and this printing technique doesn’t involve the use of heat.
- The process of curing wet paint is very fast in UV printing, meaning printers can cut down on delivery time drastically.
- UV printing produces sharp, high resolution images – exactly what you need for brand promotion!
- And last but not the least, UV printing is economical and environment friendly.
Endnote
Custom banners and flags can be a boon to your business when used strategically as part of a planned marketing campaign. Make sure you purchase your accessories from reputed manufacturers only, because only they are ready to walk the extra mile to accommodate customers.
