Lapel badges can be a subtle and creative way of promoting your brand. You can also use the badges as a way of appreciating your employees’ efforts. You have the option of buying lapel badges and gifting them to your employees and clients.
However, nothing beats the idea of having full creative control. You can design custom lapel badges with a logo and brand colors. This can be a nice DIY project if you like colors and have sketch materials at your disposal.
The design process to getting the final product is an exciting journey. The custom pins and badges will boost brand visibility and solidify ties with your client base. Here, we share tips to help you create stunning custom lapel badges that will wow your clients and employees.
Consider the Purpose
This is one thing most people ignore during the design conception stage. Your custom lapel badges must be relevant to your target audience and the event. For instance, if your clients are young adults, they will want designs they can relate to.
The design must also match the theme or event you are celebrating. Take your time and brainstorm different ideas. Also, consult your team of employees to chip in with ideas for the lapel badges.
Develop a Design
Sometimes, you can hit a deadlock when developing designs. We recommend getting insights from existing designs available on the market. Pinterest is a good place to get design ideas that you can tweak and customize.
Another excellent option is to hire a professional designer. The designer will help bring the ideas you have in mind to life. They will also help you choose the best fonts and colors that complement your product or brand.
The design must be clean, so keep it simple for better visibility.
Choose the Material and Size
The right material must be cost-effective, durable, and easy to work on. Metal pins are the best since they can last a lifetime. The only downside is they are costlier than wood, rubber, and plastic.
Consult different pin manufacturers to get expert opinions before moving forward. However, ensure that you stay within budget. Manufacturing bigger pins or badges will be more expensive. Pick a size that will be noticeable as big lapel badges will stick out like a sore thumb. While considering the size, don’t forget to factor in the placement of the lapel badge.
Review the Delivery Time
Manufacturing time may vary depending on the number, material, and design of the lapel badges. Complex designs will take longer and will require more time. Ensure that you discuss this with the manufacturer before signing the contract.
Late delivery may render the pins or badges useless. Consider this if you are planning to gift the pins to conference attendees and the pins arrive a day or two after the conference. This will be a shame and a waste of money.
Give yourself a grace period of around one month before the event. This will allow you to get reviews on the lapel badges and recommended changes before giving the green light for mass production.
Wrapping Up
Custom lapel badges can be an intuitive way of promoting your brand while showing appreciation to your clients and employees. The tips in this guide will help you design quality pins that will wow your clients.
