Accessibility is an essential aspect of web design that ensures everyone can interact with your site, regardless of their abilities. Yet, many websites unintentionally create barriers that make it difficult—or even impossible—for some users to navigate. If you’re wondering whether your site is falling short, here are seven clear signs that it’s not accessible and needs improvements.
1. Lack of Accessibility Testing
One of the biggest red flags is skipping accessibility testing altogether. If you haven’t used an accessibility compliance checker to evaluate your website, there’s a good chance there are issues you’re unaware of. These tools help identify areas where your site may not meet accessibility standards, such as the Web Content Accessibility Guidelines (WCAG). Without this step, you could inadvertently exclude users who rely on assistive technology like screen readers or keyboard navigation. Accessibility testing isn’t just about catching flaws—it’s about creating a better experience for every visitor.
2. Missing or Poorly Written Alt Text
Alt text (alternative text) is crucial for describing images to visually impaired users who rely on screen readers. If your site’s images lack alt text—or if the descriptions are generic or irrelevant—you’re creating barriers for these users. For example, using “image” or “picture of a product” as alt text does nothing to convey meaningful information. Instead, your descriptions should clearly explain what the image represents, keeping it concise and relevant. Quality alt text isn’t just helpful for users; it can also boost your site’s search engine rankings.
3. Inaccessible Navigation
Have you ever tried navigating your site using only a keyboard? If not, this could be another sign of poor accessibility. Users with motor disabilities or visual impairments often rely on keyboard navigation, and they need to be able to move through your site seamlessly using the “Tab” key. If links, menus, or form fields can’t be accessed this way—or if the focus order is confusing—it’s time to address these issues. Thoughtful navigation design benefits all users, including those on older devices or slower internet connections.
4. Insufficient Color Contrast
Color contrast isn’t just about aesthetics; it’s about readability. If your website uses text and background colors that are too similar in shade, people with visual impairments may struggle to read your content. WCAG recommends a minimum contrast ratio of 4.5:1 for normal text and 3:1 for larger text. Tools like contrast checkers can quickly show whether your site meets these standards. Fixing contrast issues can make a world of difference for users who find low-contrast designs frustrating or inaccessible. High-contrast designs also enhance clarity for users browsing in bright outdoor conditions.
5. Videos Without Captions or Transcripts
If your site features video content but doesn’t include captions or transcripts, you’re excluding a significant audience, including those who are deaf or hard of hearing. Captions ensure everyone can follow along, while transcripts provide a text-based alternative for users who prefer to read the content. These elements aren’t just nice-to-have—they’re essential for making your videos accessible. They also help users in noisy environments or situations where sound isn’t an option.
6. Non-Descriptive Links
“Click here” or “read more” might seem like quick, easy ways to label links, but they don’t tell users what to expect when they click. For people relying on screen readers, vague link descriptions can be frustrating and confusing. Descriptive link text—like “Learn more about our accessibility services” or “Download the full guide to website design”—makes navigation clearer and more inclusive for everyone. This small change can also improve your SEO by making your links more relevant to search engines.
7. Overly Complex Forms
Forms are an integral part of most websites, whether for contact inquiries, purchases, or subscriptions. However, forms that are difficult to navigate or fill out can alienate users with disabilities. Common issues include unclear instructions, missing labels for form fields, or error messages that don’t provide specific guidance. Accessible forms should have clear labels, helpful instructions, and logical layouts that guide users through the process. Taking the time to simplify and improve forms can significantly enhance usability for all visitors.
Why Accessibility Matters
Improving website accessibility isn’t just a legal or ethical obligation; it also benefits your business. An accessible site enhances user experience, widens your audience, and improves SEO, as search engines prioritize websites with inclusive features. Accessibility can even reduce bounce rates and increase conversions, as users are more likely to stay on a site that meets their needs. Additionally, making your site more inclusive strengthens your brand reputation and fosters loyalty among users who feel valued and respected.
Ready to Make a Change?
If your website is showing any of these seven signs, it’s time to take action. Start by running an accessibility compliance checker to identify problem areas, and prioritize changes that will have the greatest impact. With thoughtful adjustments, you can create a more inclusive, user-friendly site that works for everyone. Accessibility is an ongoing process, but the effort you invest will pay off in a better experience for all your visitors.