Have you ever come across the term “NORSTART” and wondered what it is and what it does? If you are a business owner or are considering starting your own business, it is important to understand the role of NORSTART and how it can assist you in planning and developing your business growth strategies.
NORSTART is a business support organization that helps small and medium-sized enterprises (SMEs) in planning and developing their growth strategies. They provide a wide range of services to help businesses overcome obstacles and achieve their goals. These services include market research, financial planning, and business development support. They also offer training and mentoring programs to help entrepreneurs improve their business skills and knowledge.
What is Norstrat?
NORSTRAT is a consulting company that specializes in assisting its clients with specific business objectives or legal responsibilities related to the implementation of the Canadian Northern Strategy. The company, led by Lee Carson who has secured over $200M in Canadian contracts, primarily focuses on large government-funded infrastructure projects. The goal of NORSTRAT is to help its customers navigate the complexities of these projects and ensure compliance with the Canadian Northern Strategy.
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NORSTRAT was established in 2010 through a partnership between the Canadian armed forces and government officials. It began with a small office in Canada and later expanded to the United States. The company has since been offering digital marketing strategies, public relations, and telecommunications marketing services to international clients. In addition, NORSTRAT provides support to businesses entering new markets. Its primary objective is to provide guidance and assistance to companies in design and development through its experienced professionals who specialize in campaign strategy and business development.
Services Offered by the Company
NORSTRAT offers a wide array of services including digital marketing, food and beverage public relations, and Social Media Optimization (SMO). These services include:
- Project planning and management assistance
- Training in strategic business development
- Bid and proposal support
- Procurement strategy development
- Performance requirement specifications
- Cabinet memorandum preparation
- Presentation of subject matter expertise
- Strategic consulting for Northern Strategy campaigns
- Market research, strategy development, and branding design
- Digital marketing consulting
These services are not limited to the above-mentioned ones and may also include other services as per the client’s requirement.
NORSTRAT has established a strategic partnership with Hill & Knowlton Strategies, providing access to a network of over 400 community service professionals. This partnership has been instrumental in helping many top-tier companies to achieve their goals in a timely manner.
It offers additional training programs including leadership programs, business training programs, franchising and entrepreneurship, and professional development workshops. These programs help the trainees to make informed decisions on whether or not they want to pursue a particular career. They remain up to date on the latest developments in their current field. These also help them improve their soft skills with formal instructions and practical exercises. They eventually become able to manage their time and work.
Norstrat Consulting is a well-known firm that provides exceptional services in the business and military sectors. Their main services include:
- Strategic Counsel: Norstrat Consulting provides expert advice on your Northern Strategy campaign plan to help you achieve your objectives.
- Subject-Matter Expertise: Their team possesses specialized knowledge and experience in various fields to help you address specific challenges or opportunities.
- Operational Requirements: They define operational requirements and help you streamline your processes to improve efficiency and effectiveness.
- Bid Management: Norstrat Consulting can assist you in winning bids and contracts by providing valuable bid management assistance.
- Project Management Support: They offer training on the strategic business development process to help with project management and success.
- Change Management: Norstrat Consulting can assist you in navigating organizational change and smoothly implementing new strategies and initiatives.
- Project Definition: They help with project definition and scoping to ensure that they meet your objectives and requirements.
- Strategic Project Planning: Their team can assist you in developing a project roadmap, including timelines, budgets, and key milestones.
- Risk Management: Norstrat Consulting offers risk management services to help you identify and mitigate potential risks to your project or organization.