When you have a business to run, one of the things you have to focus on is, of course, making sales. No matter what it is that you are selling, you will need to have enough buyers to keep the company profitable. This is, of course, completely logical and obvious to everyone already. What you may not have understood by now, though, is that you can improve your selling game by creating the perfect sales funnel that will work specifically for your business.
So, are you looking to improve your selling game? You sure are! All businesses always are. And, to do that, you will have to get a clearer understanding of what a sales funnel is, why you may need one, and how to create a great one for yourself. If those are the questions you have right now, and I suspect they are, then you should read on to get your answers and finally get to the bottom of this concept, comprehend its usefulness, and learn how to use it to your advantage.
What Is a Sales Funnel?
A sales funnel is pretty much a representation of the customer’s journey, from the point of becoming aware of your brand and your products to the point of taking the right action, such as giving away e-mail addresses or other info or making a sale. Building a great funnel helps you turn those visitors into prospects, as well as into buyers at one point or another. Of course, there are different types of sales funnels that you should learn about, to ultimately be able to select and create the right type for your specific business. After all, making a generic one and hoping that it will work perfectly is not the best idea.
So, let us now talk a bit more about those types. First off, there is the squeeze page funnel, consisting, naturally, of a squeeze and a thank you page. The squeeze page is a landing page including a compelling headline, possibly some images, and some extra copy conveying what your offer is about an e-mail opt-in form for the prospects to share their info, and a clear call to action that encourages the visitors to share that info and get a valuable lead magnet in return.
Similarly to the above, there is the reverse squeeze page funnel, consisting of the same elements, but making a slightly different offer. Basically, with this option, the customers get some free value right away and are then asked to exchange their e-mail addresses for some more free value. So, people get something, such as a free video that is valuable for them, without having to opt in, and are only then asked to opt in to get the lead magnet that is connected to that video, or to anything else you may have offered on the squeeze page.
Moving on, there is the survey funnel, which allows you to later send different people to different sales pages, depending on their actual answers. It consists of a survey, and then a squeeze and a thank you page that are based on the results of the survey. Think carefully about the questions you want to ask through the survey and use the first one to help you identify which sales funnel the person will be directed to next. This is a great option for businesses serving several customer segments that require different sales messages.
The product launch funnel is the next option, and it is, as the name says, designed specifically for product launches. The key is in presenting the relevant information about your product through several pages, breaking things down, and making them more digestible and more interesting. You start with a squeeze page and then use several video pages to explain the product, after which the visitors are met with a product order page, and then a confirmation.
Finally, there is the webinar funnel, and it uses a webinar as the lead magnet. You start with a webinar registration page followed by a thank you one. After that, the visitors are redirected to the free webinar, which is then followed by a product order page, encouraging the visitors to make a purchase. Remember to offer a lot of free value through the webinar, so that you can leave the visitors happy and thus more willing to buy what you are selling.
Why Do You Need One?
So, you are now acquainted with the different types of sales funnels. But, you are probably wondering one thing. Why do you even need it? Well, there are several reasons why you should incorporate it into the way you are running your business, and I am now going to tell you about a few of those.
Learn more about the concept in general: https://www.entrepreneurshipinabox.com/27506/sales-funnel-what-is-it-and-why-is-it-important-for-business/
When you have a good sales funnel in place, you will have clear guidance on what to do to lead your potential customers through the buying process. And to have them ultimately make a purchase. Furthermore, you can tailor all your marketing messages to specifically suit the target audience at those different stages. Then, a well-organized funnel will make measuring the success and effectiveness of your marketing efforts easier. On top of that, you can optimize parts of the processes, thus improving the efficiency of your overall operations.
How to Create One for You?
The next thing you want to know is how to create the perfect sales funnel for your business. It all begins with identifying your target audience, and then mapping out their journey, which will also help you choose the right type among the funnels mentioned above. Then, you will need to create a valuable lead magnet, as well as a compelling copy to attract the audience. Remember to use automation in the process, and don’t refrain from using some beneficial tools that can help you create this strategy more easily. Of course, don’t forget to measure the performance of your strategies and adjust if necessary to get the best results.
